Discover the proven process
to find, launch, & profit from your ideas
FREE 3-day challenge starting 20 October with bestselling author John Spencer Williams
Discover the proven process
to find, launch, & profit from your ideas
FREE 3-day challenge starting 20 October with bestselling author John Spencer Williams
Turn your ideas into one-of-a-kind businesses, books, and brands
Welcome to the Idea Age! Today, anyone can turn their ideas into businesses, books, side hustles, courses, podcasts, events, products, or apps.
You just need a proven process to find good ideas, differentiate them from competitors, prototype them, launch them ASAP, and then scale up the winners.
I call it 'Idea Hacking' and I'll show you how to do it in 3 days in my FREE Idea To Income Challenge starting 20 October.
The Idea To Income Challenge is for you if...
- Your brain is full of ideas for books, courses, consulting services, podcasts, events, products, apps, side hustles or businesses but you never seem to get round to picking one and making it happen
- Or maybe you have an idea you think could be great but you’re hesitating because you’re not confident it will work or will make money
- Or… you want to launch something but there are so many others doing something similar, you’re afraid it will get lost in the noise
In just 3 days from 20-22 October 2025, I will show you my proven process to find and profit from your ideas, based on 20 years’ experience helping thousands of people do the same.
That includes how to find killer ideas, make them stand out in a crowded world, and launch them faster than you ever thought possible.
+ Masterclass: 3 keys to quickly profit from your ideas
On Thursday 23 October I will be running a special masterclass for everyone on the Idea To Income Challenge to give you the 3 keys to quickly profit from your ideas.
Making your ideas happen is exciting in itself but when you also generate real income from them, that's something else! In this masterclass I will give you the keys to get paid ASAP and a clear strategy to keep launching & monetising all your good ideas.
Meet John
I am author of 3 bestselling books translated into 10 languages including WHSmith business book of the month F**k Work Let’s Play.
I have been helping people turn their ideas into one-of-a-kind businesses, books and brands for 20 years, after a career in innovation, creating software and solutions for Disney, BBC, Deloitte, Accenture and others.
I was a Senior Managing Consultant at Deloitte before quitting and declaring I never wanted another job for the rest of my life. Since then, I’ve been a freelancer, contractor, consultant, and finally founder of The Ideas Lab which has helped thousands of people to make a living from the work they enjoy.
My books, courses, and ideas have been featured in The Sunday Times, The Telegraph, The FT, Daily Mail, The Guardian, Psychologies, Elle, Marketing Week, and on BBC Radio & Australian TV.
I’ve spoken internationally, run online courses with hundreds of participants at a time, and ran headline-grabbing live events in London. I often work remotely from beautiful locations all over the world.
If you like no-nonsense advice from a deep expert with a dash of dry British wit, you will love the Idea To Income Challenge.
©2025 John Williams, The Ideas Lab London Ltd